This article illustrates the importance of language in all spheres of life. How we create metaphor is a metaphor itself for the process of invention and discovery. We are either looking backward to name what we want to create for the future, or we look at the world around us and make analogies. This article explores some outdated terms we still apply to the web, such as “documents.”
http://mashable.com/2010/01/13/conceptual-metaphors/
I’m reminded of “Advice to a Prophet” by Richard Wilbur, which has several stanzas on the creation of figurative language:

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